When you receive an faxed letter, it is not coming to you in raw format, but it is converted to a specific file format. Unityfax.com supports both the popular PDF files and TIF images for incoming faxes. It is very easy to switch between the desired format through the administrative panel in the fax management area:

So now we can decide – PDF or TIF? Which one to choose? There is no unified answer. It really depends on what you regularly do with your fax files after you receive them.
PDF files: The “Portable Document Format” was developed by Adobe in 1993. Like its name says it is a very flexible file format, because it can be read cross-platform on any computer with any operating system. In Windows the most popular way to view PDF files is using the Adobe Acrobat Reader. Additionally many other programs do support reading PDF. For the other operating systems – probably all Linux and BSD distributions as well as Mac OSX come with PDF readers available. One example is the Okular software for KDE. Even mobile phones are able to read the documents using free programs like Android PDF viewer or the built-in PDF viewer for iPhone. So briefly, the PDF file format is widely accepted by all systems!
All incoming faxes from UnityFax with PDF configuration are coming in as an “Image Only” format. The version is 1.1, which is a revised edition of the first release of the file format. That means that practically any PDF viewer, regardless how old version it is, will have no problems to read the file. For outgoing faxes PDF is also supported.
TIF images: The “Tagged Image File” is also a cross-platform format too. Initially it was a very popular image format only among Apple Macintosh computers; however later it became frequently used on the PC too. The history of the file format starts from the mid 80′s. Later the format was adopted under the control by Adobe. Now we can say that the TIF is one of the most popular files for transfering images. No major modifications were made to the TIF standard since 1993.
The TIF is actually a file format, not an image file like many people misunderstand initially. One TIF file is actually a container of one or more image files. That way one TIF can have many “pages” of images – just like it is with the PDF file. The image files themselves can use different compression types. UnityFax.com uses the “Group 3″ (aka CCITT FAX3) compression type for incoming documents because it is especially optimized for faxing purposes. This compression preserves the faxed document quality and makes the file size of the TIF file relatively small.
Comparisson: Both the TIF and the PDF files can be read on any computer on any operating system; however the PDF files usually require addtional software to be installed, like the Adobe Acrobat Reader for Windows. The TIF images can be practically read from any photo editor or image viewer software and usually every operating system with graphical interface has such preinstalled. For example Windows comes with the program “Windows Image and Fax Viewer” software. From that viewpoint the TIF files are a little bit more user friendly because they do not require installation of additional software on the computer where you wish to view the files while the PDF files may require installation of PDF viewer if such is not available.
The TIF images have another big advantage over the PDF files – they can be easily imported in graphics editing software and manipulated. It is not that easy to do that with a PDF file. Therefore if you are planing to edit the fax letters, then the TIF format is the better choice. Please note that fax letters can be edited only as images, not text. If you want to edit the fax letters as regular text, then you will need additional OCR (optical character recognition) software.
On the other hand for organization of documents it can be said that the PDF files are more comfortable. The Adobe Acrobat Reader (and other similar PDF viewers) have a much friendlier inteface for reading long multipage documents. They have navigation buttons in the toolbar and you can also scroll down through the pages with scrollbar, the mouse wheel or even with the Page Up/Down and arrow keyboard keys. It is usually not that easy with regular image viewers (that are used for TIF files) – they are usually optimized for single image files and the navigation from one page to another in the TIF file is usually uncomfortable. Here is an example how you can switch pages with “Windows Image and Fax Viewer”:

It is no doubt that the navigation pane of Adobe Acrobat Reader is much more comfortable:

Regarding the file size – you can expect the TIF files slightly smaller than the PDF files. This is because the compression algorithm used in the “Group 3″ TIFs is well optimized for faxes. Also both formats are well supported by most OCR applications. You should not expect any difference in the image quality on the screen between both compared formats.
The verdict: If you are going to just keep backups and read faxes, then the PDF format is the right solution. If you regularily edit the documents with graphical editors, then the TIF file is better and much more comfortable.
Post convert: You may eventually need to convert from the one format to another after you already received the fax letter. Many programs may let you convert PDF to TIF or TIF to PDF files. There are lots of free programs which will let you do that. Use your preferred search engine to find one.